Our Privacy Policy

We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:

• Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
• Internet Activity
• Commercial Information, including purchases
• Financial Information, including credit or debit card number
• Location Information, including general location data
• Physical and Audio Data, including video recordings and photos
• Protected Classifications and Other Personal Characteristics, including sex, gender, or gender identity and military or veteran status
• Health Data, including physical or mental health condition or diagnosis
• Consumer Communications, including direct communications with your consumers
• Inferences from Other Data, including inferences created from other personal information collected and inferences based on sensitive information

Cookie Policy

We use cookies to create a better experience for you on our site. For example, cookies prevent you from having to login repeatedly, and they help us remember items you've added to your cart. We also use third-party cookies, which are cookies placed by third parties for advertising and analytics purposes. You can control these cookies through your browser settings.

Information from other sources

We may collect personal information about you from third-party sources, including Ad Networks and Retail Partners.

The categories of information we may collect include:

Ad Networks

• Personal Identifiers, including Email address and Online Identifiers
• Internet Activity
• Location Information, including General location data
• Inferences from Other Data, including Inferences created from other personal information collected

Retail Partners

• Personal Identifiers, including Name, Email address, Postal address, and Telephone number
• Commercial Information, including Purchases

How long we keep your data

We do not retain data for any longer than is necessary for the purposes described in this Policy.

We generally retain data according to the guidelines below.

Type of Data	Retention Period
Cookies and online data we collect while you use our website, including Military ID number, Online Identifiers, Internet Activity, General location data, Military or veteran status, Physical or mental health condition or diagnosis, Direct communications with your consumers, Inferences based on sensitive information	We delete or anonymize data concerning your use of our website within 10 years of collecting it.
Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Telephone number, Purchases, Credit or debit card number	We keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you, and for 15 years from your last purchase with us. We may keep data beyond this period in anonymized form.
Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Telephone number, Purchases	We keep customer feedback and correspondence with our customer service for up to 15 years to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form.
Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Postal address, Telephone number, Online Identifiers, Internet Activity, Purchases, Sex, gender, or gender identity, Inferences created from other personal information collected	Where you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications.
Data we collect when you review our products, answer surveys, or send feedback, including Name, Email address, Purchases, Photos, Video recordings	We retain review, survey, and feedback data for up to 15 years following your last contact with us. We may keep data beyond this period in anonymized form to help improve our products and services.
Data we collect in connection with privacy requests, including Name, Email address, Online Identifiers	We retain records related to privacy requests as long as necessary to comply with our legal obligations.
Data we collect for security purposes, including Name, Email address, Postal address, Online Identifiers, Purchases	We retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures.

Why we process your information

We process personal information for the following business and commercial purposes:

• Analyzing Data
• Conducting Surveys
• Creating Customer Profiles
• Delivering Targeted Ads
• Fulfilling Customer Orders
• Improving our Products & Services
• Meeting Compliance & Legal Requirements
• Operating Our Website or Mobile Apps
• Preventing Fraud
• Processing Payments
• Providing Customer Support
• Sending Promotional Communications
• Storing and Managing Data
• Tracking Purchases & Customer Data

We may disclose personal information about you for business and commercial purposes when you purchase our products or visit our website:

Personal Information Category	Categories of Service Providers	Categories of Third Parties
Personal Identifiers	Contractors, Governance, Risk & Compliance Software, and Sales & Marketing Tools	Ad Networks, Business Partners, Commerce Software Tools, Data Analytics Providers, Payment Processors, and Shipping Services
Internet Activity	Contractors and Sales & Marketing Tools	Ad Networks, Commerce Software Tools, and Data Analytics Providers
Commercial Information	Contractors and Sales & Marketing Tools	Ad Networks, Business Partners, Commerce Software Tools, Data Analytics Providers, and Payment Processors
Financial Information	None	Commerce Software Tools and Payment Processors
Location Information	Contractors and Sales & Marketing Tools	Ad Networks and Data Analytics Providers
Physical and Audio Data	Contractors and Sales & Marketing Tools	None
Protected Classifications and Other Personal Characteristics	Sales & Marketing Tools	Ad Networks
Health Data	Sales & Marketing Tools	None
Consumer Communications	Contractors and Sales & Marketing Tools	None
Inferences from Other Data	Contractors and Sales & Marketing Tools	Ad Networks, Commerce Software Tools, and Data Analytics Providers