Our Privacy Policy
Last Updated: Jul 29, 2024
We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:
- Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
- Internet Activity
- Commercial Information, including purchases
- Financial Information, including credit or debit card number
- Location Information, including general location data
- Physical and Audio Data, including video recordings and photos
- Protected Classifications and Other Personal Characteristics, including sex, gender, or gender identity and military or veteran status
- Health Data, including data related to physical or mental health
- Consumer Communications, including direct communications with your consumers
- Inferences from Other Data, including inferences created from other personal information collected and inferences based on sensitive information
Browser Cookies
We use cookies to create a better experience for you on our site. For example, cookies prevent you from having to login repeatedly, and they help us remember items you've added to your cart. We also use third-party cookies, which are cookies placed by third parties for advertising and analytics purposes. You can control these cookies through your browser settings.Information from other sources
We may collect personal information about you from third-party sources, including Ad Networks and Retail Partners.
The categories of information we may collect include:
Ad Networks
- Personal Identifiers, including Email address and Online Identifiers
- Internet Activity
- Location Information, including General location data
- Inferences from Other Data, including Inferences created from other personal information collected
Retail Partners
- Personal Identifiers, including Name, Email address, Postal address, and Telephone number
- Commercial Information, including Purchases
How long we keep your data
We do not retain data for any longer than is necessary for the purposes described in this Policy.
We generally retain data according to the guidelines below.| Type of Data | Retention Period |
|---|---|
| Cookies and online data we collect while you use our website, including Military ID number, Online Identifiers, Internet Activity, General location data, Military or veteran status, Data related to physical or mental health, Direct communications with your consumers, Inferences based on sensitive information | We delete or anonymize data concerning your use of our website within 10 years of collecting it. |
| Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Telephone number, Purchases, Credit or debit card number | We keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you, and for 15 years from your last purchase with us. We may keep data beyond this period in anonymized form. |
| Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Telephone number, Purchases | We keep customer feedback and correspondence with our customer service for up to 15 years to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form. |
| Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Postal address, Telephone number, Online Identifiers, Internet Activity, Purchases, Sex, gender, or gender identity, Inferences created from other personal information collected | Where you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications. |
| Data we collect when you review our products, answer surveys, or send feedback, including Name, Email address, Purchases, Photos, Video recordings | We retain review, survey, and feedback data for up to 15 years following your last contact with us. We may keep data beyond this period in anonymized form to help improve our products and services. |
| Data we collect in connection with privacy requests, including Name, Email address, Online Identifiers | We retain records related to privacy requests as long as necessary to comply with our legal obligations. |
| Data we collect for security purposes, including Name, Email address, Postal address, Online Identifiers, Purchases | We retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures. |
Why we process your information
We process personal information for the following business and commercial purposes:
- Analyzing Data
- Conducting Surveys
- Creating Customer Profiles
- Delivering Targeted Ads
- Fulfilling Customer Orders
- Improving our Products & Services
- Meeting Compliance & Legal Requirements
- Operating Our Website or Mobile Apps
- Preventing Fraud
- Processing Payments
- Providing Customer Support
- Sending Promotional Communications
- Storing and Managing Data
- Tracking Purchases & Customer Data
We may disclose personal information about you for business and commercial purposes when you purchase our products or visit our website:
| Personal Information Category | Categories of Service Providers | Categories of Third Parties |
|---|---|---|
| Personal Identifiers | Contractors, Governance, Risk & Compliance Software, Sales & Marketing Tools, and Shipping Services | Ad Networks, Business Partners, Commerce Software Tools, Data Analytics Providers, Payment Processors, and Shipping Services |
| Internet Activity | Contractors and Sales & Marketing Tools | Ad Networks, Commerce Software Tools, and Data Analytics Providers |
| Commercial Information | Contractors, Sales & Marketing Tools, and Shipping Services | Ad Networks, Business Partners, Commerce Software Tools, Data Analytics Providers, and Payment Processors |
| Financial Information | None | Commerce Software Tools and Payment Processors |
| Location Information | Contractors and Sales & Marketing Tools | Ad Networks and Data Analytics Providers |
| Physical and Audio Data | Contractors and Sales & Marketing Tools | None |
| Protected Classifications and Other Personal Characteristics | Sales & Marketing Tools | None |
| Health Data | Sales & Marketing Tools | None |
| Consumer Communications | Contractors and Sales & Marketing Tools | None |
| Inferences from Other Data | Contractors and Sales & Marketing Tools | Ad Networks, Commerce Software Tools, and Data Analytics Providers |
This section provides additional information for people in the European Economic Area (EEA) or United Kingdom (UK). The terms used in this section have the same meaning as in the General Data Protection Regulation and the UK Data Protection Act (GDPR). The term “personal information” as used in this notice has the same meaning as “personal data” in the GDPR.
Collection and Disclosure of Personal Data
The personal data we collect and how we share it is described above in our Privacy Policy.
We may disclose your personal information to the following third party controllers for business purposes:Shopify, Shop Pay, DHL, Google Ads. To understand how these parties handle your data, please refer to their respectiveprivacy policies.
Cookie Notice
We use cookies to improve your experience on our site and to allow us and third parties to personalize the marketing content you see on other websites and social media. Website visitors from European Privacy Law regions can control cookie settings. Manage your region specific consent settings here.
Essential Cookies
We use these cookies for things like security, logins, site errors, and processing payments. We can't turn these necessary cookies off, but you can control them in your browser.
| Cookie Name | Provider | Duration |
|---|---|---|
| _cmp_a | Shopify | 1 Day |
| _tracking_consent | Shopify | 1 Year |
| cart_currency | Shopify | 14 Days |
| keep_alive | Shopify | 30 Mins |
| polaris_consent_settings | TrueVault | 26 Days |
| secure_customer_sig | Shopify | 1 Year |
| shopify_pay_redirect | Shopify | 1 Hour |
| us_privacy | TrueVault | 1 Year |
Analytics Cookies
These cookies tell us how you use our sites and apps, and provide information to help us improve your experience.
| Cookie Name | Provider | Duration |
|---|---|---|
| _landing_page | Shopify | 14 Days |
| _orig_referrer | Shopify | 14 Days |
| _shopify_s | Shopify | 30 Mins |
| _shopify_sa_p | Shopify | 30 Mins |
| _shopify_sa_t | Shopify | 30 Mins |
| _shopify_y | Shopify | 1 Year |
Personalization Cookies
We do not use cookies to personalize content for you.Advertising Cookies
These cookies help us decide which products, services and offers may be relevant for you. We use this data to customize the marketing content you see on websites, apps and social media, and to measure your interactions with that content. We might use these cookies to advertise our products to you when you visit other websites.
| Cookie Name | Provider | Duration |
|---|---|---|
| _gcl_au | Google Ads | 2 Months 29 Days |
| test_cookie | Google Ads | 15 Mins |
Lawful Bases and Legitimate Interests
We process personal data on the following lawful bases:
- Complying with legal obligations
- Fulfilling contracts
- Consent
- Legitimate interests
Where we process personal data on the basis of our legitimate interests, we pursue the following interests: Analyzing Data, Creating Customer Profiles, Delivering Targeted Ads, Fulfilling Customer Orders, Improving our Products & Services, Meeting Compliance & Legal Requirements, Operating Our Website or Mobile Apps, Preventing Fraud, Processing Payments, Providing Customer Support, Sending Promotional Communications, Storing and Managing Data, Tracking Purchases & Customer Data, and Conducting Surveys.
International Data Transfers
We may send the personal data of individuals in the EEA/UK to third countries, including the United States, where it may be stored or processed, for example on our service providers’ cloud servers. When we transfer personal data, we rely either on Adequacy Decisions as adopted by the European Commission (EC) or the UK Information Commissioner's Office (ICO) on the basis of Article 45 of Regulation (EU) 2016/679 (GDPR), the EU-US Data Privacy Framework and UK-US Data Bridge agreements, Standard Contractual Clauses (SCCs) issued by the EC or International Data Transfer Agreements (IDTAs) approved by the ICO. Data protection authorities have determined that the SCCs and IDTAs provide sufficient safeguards to protect personal data transferred outside the EEA/UK. You may read more about international data transfer mechanisms at the following links:
- https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en
- https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/international-data-transfer-agreement-and-guidance/
Privacy Rights
Individuals in the EEA/UK have the following rights regarding their personal data.Make a Privacy Request by clicking here. Once you submit a request, we will verify your identity and process your request in most cases within 30 days.
Right to access. You have the right to request a copy of the personal data we hold about you.
Right of portability. You have the right to ask us to transfer your data to another party.
Right to rectification. You have the right to request that we rectify any incorrect information we have about you.
Right of erasure. You have the right to request that we erase (delete) any personal information we hold about you.
Right to withdraw consent. You have the right to withdraw your consent at any time when we rely on your permission to process your personal data.
Right to object. You have the right to object to our use of data about you.
Right to lodge a complaint with a supervisory authority. You have a right to lodge a complaint with a supervisory authority. For more information, you can visit theInformation Commissioner’s Office website at https://ico.org.uk/, or see a list of EU Data Protection Authorities athttps://www.gdprregister.eu/gdpr/dpa-gdpr/.
Inquiries
Controller contact information
Orthofeet
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